Konnichiwa London

Meet Marugame. Japan’s favourite hand-made udon kitchen, opening in London in July 2021.

Discover Marugame

in the

Bringing Japan’s favourite Sanuki udon kitchen to Liverpool Street in London.

Our udon noodles will be freshly made throughout the day right before your eyes in our vibrant open kitchen using just three simple ingredients. We are delighted to share with you this uplifting everyday ritual whilst you take in the sounds, sights and smells of our bustling Japanese udon kitchen.

Our udon noodles will be freshly made throughout the day right before your eyes in our vibrant open kitchen using just three simple ingredients. We are delighted to share with you this uplifting everyday ritual whilst you take in the sounds, sights and smells of our bustling Japanese udon kitchen.


That's the Marugame way.

Udon noodles made with skillful hands in our open kitchen, unhurried broths, flavour-filled, freshly fried tempura topped with condiments to compliment. All served with love, that’s the Marugame way.

In Japan,
Udon is a
way of life

Making Udon Noodles the Marugame way is a long, time-consuming craft. Made daily from just three ingredients, wheat flour, salt and water in our open kitchen, we use our intuition rather than manuals, harvesting a deep inner knowledge of the noodle. This is just one of our everyday rituals so that you can enjoy our udon, an everyday meal loved in Japan.

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Privacy Policy


Welcome to the Marugame Website Privacy Policy. This Policy explains how and why we collect and use information about website visitors and people who sign up to hear about our loyalty program, the Marugame Club.

This Policy explains the following:

  1. About Marugame
  2. How and why we collect and use information
  3. Marketing and online advertising
  4. Cookies
  5. Business contacts
  6. Recipients of personal data
  7. How long we store personal data for
  8. How we keep personal data safe
  9. International transfers
  10. Your rights as a data subject
  11. Updates to this policy


  1. About Marugame

We are Marugame Udon (Europe) Limited, a limited liability company with registered number 12716679, having its registered office at Ampney House Falcon Close, Quedgeley, Gloucester, England, GL2 4LS.

If you have a question about how we use your information or this Policy then you can contact us by writing to Marugame Udon (Europe) Ltd, Ampney House Falcon Close, Quedgeley, Gloucester, England, GL2 4LS, telephoning us on 01452 888450 or emailing konnichiwa@marugame.co.uk.

We are regulated as a controller under applicable data protection laws (including the UK Data Protection Act 2018 and the UK GDPR (“Data Protection Laws”) in relation to the personal data we collect and process. As a controller, we are responsible for deciding how and why we use personal data and for keeping it safe. We are registered with the Information Commissioner’s Office under registration number ZB017621.

  1. How and why we collect and use information

We collect information about individuals who visit our website, choose to provide details in order to be kept up to date about the Marugame Club or who contact us with an enquiry. The table below sets out how we use the information we collect:

Category of data How we collect it How we use it Lawful basis for use
Contact details (name, email and telephone number (SMS)) Provided by you when signing up for marketing communications To send you marketing emails and SMS messages about our services and the Marugame Club loyalty program. See Section 3 below for further details Consent (you consent to be kept up to date with marketing information)
Email and telephone number (SMS) Provided by you when signing up for marketing communications To deliver targeted advertising on social media networks (which will match email addresses with profiles/accounts). It may also be used to target similar (lookalike) audiences. See Section 3 below for further details Consent (you consent to receive targeted advertising via a third party advertiser)
Interaction with email and SMS messages Collected via a third party analytics services provider To determine if emails and SMS communications have been opened and interacted with Legitimate interests (determining the success and uptake of marketing campaigns)
Post code Provided by you when signing up for marketing We aggregate and anonymise this information (so it no longer identifies you) and use it for demographic research purposes Legitimate interests (understanding where our potential customers are approximately located)
Enquiry details (including contacting information and message information) Provided by you when making an enquiry We use this information to respond to enquiries and, where necessary, keep a record of our response and dealings with an individual This depends on the nature of the enquiry, though it will usually be legitimate interests for general enquiries, or compliance with a legal obligation for the exercise of legal rights (as set out in Section 10)
Technical/device information (e.g. browser, network and device, IP address) Collected when you visit our website This information is anonymised and used to operate our website and ensure it displays properly Legitimate interests (ensuring our website displays properly, monitoring visitor numbers and understanding how our website is used)


Further details about how we use information for marketing and advertising purposes can be found in Section 3 below. We do not intentionally collect sensitive personal data, nor do we collect information about persons aged under 13.

  1. Marketing and online advertising

We use personal information to carry out direct marketing and deliver online advertising. We also use cookies, details of which are set out in Section 4 below, for advertising purposes.

Your advertising and communication choices are important to us. You can withdraw your consent or object to the use of your personal data for direct marketing by contacting us using the details set out in Section 1 above. You can also control marketing and advertising using the specific methods set out below.

Email updates: The Marugame Club loyalty program will be launching shortly and you can sign up for updates now. If you do so, we will contact you by email with marketing information until you unsubscribe or change your preferences. We will also contact you with details of how to complete your Marugame Club registration once the loyalty program launches. We send these communications on the basis of your consent. You can unsubscribe from email updates at any time by clicking the relevant link in one of our emails.

We also use data analytics in relation to our marketing emails. This allows us to see if an email has been opened. We do this because it is in our legitimate interests and helps us understand the level of interaction recipients have with our communications. Analytics information may be aggregated and anonymised to help improve future marketing communications.

Targeted advertising: We may use information you provide when signing up to advertising emails in order to show you relevant advertising on third party websites and social networks (such as Instagram and Facebook), such as an advert on your news feed. You can adjust your advertising preferences using the settings on your social media profile. Advertising services providers (such as social networks) may also decide to display our advertisements to individuals they class as having similar interests/characteristics to you (so called ‘lookalike’ audiences). We are not directly involved in this process and it is carried out by the advertiser (such as Facebook) using data they already hold.

  1. Cookies and related technologies

Our website uses cookies and related advertising technologies (including Facebook Pixel). Cookies are small files which are stored on your device and which can be read in order to distinguish you from other users. Cookies have a variety of functions, such as enabling website functionality and remembering users who have visited or logged in previously (for example, to track visitor numbers). Cookies can also keep track of sites you have visited so that relevant advertisements can be placed on other sites (such as by search engines and social media sites). For further information about how we use cookies and details of how to adjust your settings, please visit our Cookies Policy.

  1. Business contacts

We also collect and process personal information on business contacts (such as supplier contacts, individual contractors, professional advisers etc.). We do this  either because it is necessary in order to perform a contract with the individual in question or, where the individual is a company contact or representative, because it is necessary for our legitimate interests in purchasing goods or services in connection with our business. This information (which typically includes a person’s name, job title, employer, contact details and profession/expertise) is collected for business purposes and will not be used for direct marketing or advertising.

  1. Recipients of personal data

Information that you provide to us will be kept private. We will only disclose or share your personal data with other data controllers where it is necessary and we are legally permitted to do so. This may include sharing information with third parties that provide advertising services (described in Section 3 above)  such as Facebook or Instagram, as well as within the Marugame group (which includes our affiliates, subsidiaries and franchisees) and with our professional advisers. If we decide to sell or transfer all or part of our business we may share the information we hold with parties involved in the sale or transfer.

We also share personal data with some of the third parties who provide services to us. This includes IT service providers, vendors, suppliers and consultants. However, these third parties will only be allowed to handle personal data after providing guarantees that the information will be kept safe and secure, and if they agree to only use it for specified purposes in accordance with our strict instructions.

  1. How long we store personal data for

We only retain personal data for as long as is necessary for the specific purposes it was collected for (or for related compatible purposes such as complying with applicable legal or administrative/record-keeping requirements).

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from its unauthorised use or disclosure, the purposes for which we process your personal data and whether we can achieve those purposes through other means, and the applicable legal requirements.

If we are holding data on the basis of your consent for direct marketing or targeted advertising purposes, we will only keep it for so long as your consent remains valid. If you withdraw your consent we will delete the data being processed on that basis. We may retain some information if there is another lawful basis for doing so, such as keeping data on a suppression list to ensure you do not receive marketing information after unsubscribing.

  1. How we keep personal data safe

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used or accessed in an unauthorised way, damaged or destroyed, altered or disclosed. Our security includes physical security measures and electronic technical and organisational measures. We limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions and are subject to legal and contractual confidentiality obligations.

We have put in place reporting procedures to deal with any suspected personal data breach and will notify you and any applicable supervisory authority of a breach when legally required to do so.

  1. International transfers

We normally only store personal data within the UK or European Economic Area (“EEA”). However, some of our suppliers and affiliates are located in other countries.

Before transferring information outside the UK or EEA we take steps to make sure that it will be adequately protected and transferred in accordance with Data Protection Laws. We do this by either: (1) ensuring the recipient is in a country approved as providing adequate protection for personal data; (2) implementing appropriate safeguards (such as Standard Contractual Clauses); or (3) using other international transfer methods permitted by Data Protection Laws.

If you would like more information regarding the measures and safeguards we implement when carrying out international data transfers, then please contact us using the details set out in Section 1 above.

  1. Your rights as a data subject

Data Protection Laws provide you with certain rights in relation to your personal data. These are as follows:

  • The right of access. This is the right to receive a copy of the personal data we hold about you, subject to certain exemptions.
  • The right correction or completion of personal data. This is the right to have any incomplete or inaccurate personal data corrected.
  • The right erasure (the “right to be forgotten”). This allows you to request us to delete or remove personal data. You also have the right to request us to delete or remove your personal data where you have exercised your right to object to processing. In certain circumstances this right may not apply, such as where we have a good, lawful reason to continue using the information in question and, if so, we shall inform you of such reasons at the relevant time.
  • The right to object. You can object to us processing your personal data for legitimate interests purposes or for direct marketing. We must then stop processing your data unless we have a strong reason to continue which overrides your objection. If your objection is to direct marketing, we must always stop.
  • The right to restrict use. You can limit how we use your personal data in certain circumstances. Where this applies, any processing of your personal data (other than storing it) will only be lawful with your consent or where required for legal claims, protecting certain rights or important public interest reasons.
  • The right to a portable copy or to transfer your personal data. You can request that we provide you, or (where technically feasible) a third party, with a copy of your personal data in a structured, commonly used, machine-readable format. Note this only applies to personal data which we obtain from you and, using automated means, process on the basis of your consent or in order to perform a contract.
  • The right to withdraw consent. If we are relying on consent to process your personal data then you have the right to withdraw that consent at any time.

We try to respond to all personal data requests within one month. Occasionally it may take us longer if your request is particularly complex or you have made a number of requests. Please also bear in mind that there are exceptions to the rights above and some situations where they do not apply.

We may need to request additional information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you to clarify your request.

You will not normally have to pay a fee to access your personal data (or to exercise any of your other rights). However, we may charge a reasonable fee if your request is manifestly unfounded, repetitive or excessive. Alternatively, in these circumstances, we may refuse to comply with your request.

  1. Updates to this policy

We will update this policy from time to time. The current version will always be posted on our website. This policy was last updated on 19 March 2021.