Haiku Treasure Hunt T&C's

Haiku Treasure Hunt competition 2023 T&C’s

By entering the promotion, you agree to be bound by these terms and conditions. Submission of an entry will also be deemed acceptance of these terms and conditions. Promotional materials relating to the promotion, including all information on how to enter the published online, in restaurant and on social media, also form part of these terms and conditions. In the event of any conflict between any terms referred to in such promotional materials and these terms and conditions, these terms and conditions take precedence.


All information submitted in connection with this promotion will be processed in accordance with our privacy policy available here: www.marugame.co.uk/privacy-policy


The promoter of this Promotion is Marugame Udon (Europe) Ltd; Pure Offices, Kestrel Court, Waterwells Drive, Gloucester, GL2 2AT, UK.


Participation in the Promotion


  1. The Promotion is only open to residents of the United Kingdom. The following individuals are not eligible to enter the Promotion:A. employees and agents of the Marugame Udon (Europe) Ltd.
    B. employees and agents of any organisation directly connected with the operation or fulfilment of the Promotion (including third party promotional partners) and their respective associated, affiliated or subsidiary companies;
    C. the immediate families and household members of all such employees and agents referred to in (b) and (c); and D. individuals under 18 years of age.


  1. The promotion starts at 11:00 am (UK time) on 11/03/2023 and closes at 21:00 PM (UK time) on 11/03/2023 (the promotion period), for Marugame Club members only. Any entries received outside the promotion period will be void.
  2. The first marugame club members completing the treasure hunt and followed all the rules of competition at the Grand Opening (11/03/2023) of Strand can receive FREE udon for a year.
  3. The next fastest 20 marugame club members completing the treasure hunt and followed all the rules of competition at the Grand Opening (11/03/2023) of Strand can a Marugame goody bag each and a FREE udon. Any customer after the first 21 entries will not be eligible to claim any prizes.
  4. The competition is a haiku treasure hunt, entries will collect clues to complete a 3 lines haiku poetry from our Strand, Oxford Circus and Bond Street locations. Tips of one missing word from a line of the haiku will be displayed on the digital screen at the entrance, entries will be have to guess the word to complete each line of haiku.
  5. To eligible for the prize, entries will have to upload a photo of the screen in each treasure hunt location and upload a story or a post to marugame instagram @marugameuk during the promotion period only. The entrant must be a follower of Marugame UK on the associated channel when prize is issued. Accounts must not be “private” to ensure Marugame UK is able to see the post.
  6. Entries received which are not submitted via the official entry method will not be accepted. Any illegible, incomplete or fraudulent entries will be rejected. No purchase of any product or service is required to enter into this promotion.
  7. To complete the competition, entries will have to go back to our Strand location correctly recite the haiku to our designated haiku referee (with a pink ribbon on their wrists).


Winners and Prizes


  1. There will be 2 prizes available depending on how fast you complete the haiku treasure hunt
  2. The prizes are outlined below.
  3. The winners will be selected based on the below criteria from all valid entries for this promotion received during the promotion period from Marugame Udon (Europe) Ltd. SUBMIT YOUR ENTRY TO CLAIM PRIZE by uploading a photo or video via Instagram
    A. Showing haiku screen in each Marugame treasure hunt locations
    B. Tag @marugameuk to notify the promoter
    C. Ensure your account is not ‘Private’ so promoter can see your post
    D. Collect your Haiku missing words and complete the whole haiku, return to Strand and correctly recite the haiku

Being offered, and accepting or declining for your video or image to be used will bear no relevance on your chance to win the prizes.

The Prizes

Prize 1 – FREE Udon for a year

The fastest entry completely the haiku treasure hunt win FREE Udon for a year

A gift card of £50 will be loaded onto your club card every month.

The Free Udon for a year prize will be added to entrants Marugame Club cards and the club card must be scanned at the till to be redeemed. The reward can be redeemed for a three month period from the date of issue. Voucher could take up to 24 hours to be loaded to Marugame club card.


Prize 1 – Free Udon

Next 20 fastest entries win a FREE udon, up to the value of £5.95

The free udon voucher will be added to entrants Marugame Club cards and the club card must be scanned at the till to be redeemed. The reward can be redeemed for a three month period from the date of issue. Voucher could take up to 24 hours to be loaded to Marugame club card.

The reward can be used for any breakfast item, if a bowl higher than £5.95 is chosen a discount of £5.95 will be applied and the entrant will just pay the difference. There is no cash alternative and no change given.

Being offered, and accepting or declining for your video or image to be used will bear no relevance on your chance to win the prizes.


Claiming of prizes

Only 1 prize will be permitted per Tamagotchi. Entry upon receipt of your Instagram submission and will be non-transferable. Once one prize is claimed, no further prize will be given.

Each entry may claim a maximum of 1 free breakfast for a year for the fastest person completing the treasure hunt or 1 free udon for the next 20 fastest people completing the treasure hunt.

Prizes must be claimed within the promotional period on 11th March 2023 at Marugame Strand location.

Prizes cannot be claimed in the restaurant – they must be claimed following the steps outlined within this document.

Winner announcement and claiming of prizes

  1. Winners will be notified on Strand Grand Opening day 11th March, in person via our designated Haiku Marugame staff (with pink ribbons on their wrists). The winners will be asked to share their contact details so we can confirm your prize win on email. All reasonable endeavours will be made to contact the winners during the specified time. If a winner cannot be contacted or is not available after 14 days of initial contact, the promoter reserves the right to re-draw another winner from the valid/correct entries that were received during the promotion period. Winners may be required to submit valid identification before receiving their prize.
  2. Winners will be required to confirm acceptance of the applicable prize within 14 days of having been notified. If a winner has not claimed their prize by the date specified or a winner refuses or is unable to provide an eligible email address.
  3. The prize will be delivered within a reasonable time and by no later than 28 days after the prize has been accepted.
  4. The Promoter will make available a list of winners, subject to any objections from the relevant individuals. For a copy of the list, please send an email no later than 28 days after the end of the Promotion period to konnichiwa@marugame.co.uk stating for which Promotion you would like winners’ details. If a winner objects to this information being made available, they should inform the Promoter at the earliest opportunity using email konnichiwa@marugame.co.uk. Winners acknowledge that the Promoter may still be required to share their details with the Advertising Standards Authority or other regulators.




  1. The Promoter’s decision is final and binding on the entrants. No correspondence will be entered into.
  2. The Promoter reserves the right to require the participants to prove that they are eligible. If a winner is found to be ineligible, the Promoter reserves the right to award their prize to another participant and to require the return of any prize already awarded.
  3. The provision of the prize does not imply endorsement by the Promoter of the prize provider or any third parties concerned in any way with the Promotion. Any complaints or queries relating to the use of the prize should be directed to the prize provider.
  4. Unless otherwise stated in the promotional materials, this Promotion is in no way sponsored, endorsed or administered by, or associated with, the manufacturer or service provider of the relevant prize. You are providing your information to the Promoter and not to the manufacturer or service provider of the relevant prize (although, if you win, your details may be disclosed to the prize provider in order to provide you with the prize).
  5. Entrants must not do anything illegal and/or dangerous and/or that would put themselves or others at any risk. Other than where it has been negligent, the Promoter will not be responsible for any damage, loss or injury resulting from participants’ entry into the Promotion or their acceptance and/or use of the prize, or for technical, hardware or software failures, lost, faulty or unavailable network connections or difficulties of any kind that may limit or prohibit participant’s ability to participate in the Promotion. The Promoter will not be responsible for any lost, damaged, defaced, incomplete, illegible or otherwise unreadable entries. Proof of posting is not proof of receipt by the Promoter of any entries. Without prejudice to an entrant’s statutory rights and, to the extent permitted by applicable law, the Promoter, its agents or distributors will not be responsible or liable to compensate the winner or accept any liability for any loss, damage, personal injury or death occurring as a result of taking up a prize. Nothing in these Terms and Conditions shall in any way limit or exclude the Promoter’s liability for fraudulent misrepresentation, death or personal injury caused by its negligence or for any other matter where liability may not be limited as a matter of law.
  6. The Promoter reserves the right at any time to cancel, modify or supersede the Promotion (including altering prizes) if, in its reasonable discretion, it becomes necessary to do so. In the event of a printing or other error resulting in there being more winners than prizes for the Promotion, the Promoter reserves the right to (a) declare as void any claims or entries resulting from such printing or other error; and/or (b) allocate the available prize(s) through a further draw or to divide the prize(s) or the value of the prize(s) between the winners of the Promotion.
  7. Any participant who enters or attempts to enter the Promotion in a manner, which in the Promoter’s reasonable opinion is contrary to these Terms and Conditions or by its nature is unjust to other entrants (including tampering with the operation of the Promotion, cheating, hacking, deception or any other unfair playing practices such as intending to annoy, abuse, threaten or harass any other participants or the Promoter and/or any of its agents or representatives) may be rejected from the Promotion at the Promoter’s sole discretion. Furthermore, where such actions have significantly impaired the Promotion, the Promoter may, at its sole discretion, add further stages to the Promotion as it deems reasonably necessary in order to resolve any problems arising from such actions.
  1. The Promoter reserves the right to amend these Terms and Conditions in its reasonable discretion. Any amendments will be published on the Promoter’s website www.marugame.co.uk
  2. These Terms and Conditions are governed by English law. The courts of England and Wales shall have exclusive jurisdiction to hear any dispute or claim arising in association with the Promotion or these Terms and Conditions.


Data Protection and Publicity


  1. The Promoter will collect and process participants’ personal information in accordance with the privacy policy at www.marugame.co.uk/privacy-policy. The information provided may be shared with the Promoter’s agents, affiliates and, if applicable, any third party prize provider (including those outside the UK/European Economic Area) who will process such information in accordance with their own privacy policy. Information provided by participants will only be used for the purpose of conducting this Promotion (including for prizes to be delivered) and other purposes as may be specified or consented to at the time of entry or on promotional materials. If participants do not provide any of the mandatory information requested when participating in the Promotion, their entry will be void.
  2. The promoter is required to either publish or make available information that indicates a valid award took place. As such, the Promoter will publish the surname and county of major prize winners OR send the surname and county of major prize winners to anyone that contacts the Promoter at the address given above by no later than 28 days after the end of the Promotion Period.
  3. If a winner objects to any or all of their surname, county and winning entry being published or made available, they should contact the Promoter at the address given above. In such circumstances, the Promoter must still provide the information and winning entry to competent authorities, including the Advertising Standard Authority, on request.



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