Marugame x Nicole Chui

Win a Nicole Chui embroidered vintage Japan world cup kit

A celebration of Japanese culture through embroidery.

Nicole Chui

That Sew Nicole

Nicole Chui is a London-based embroidery artist whose bold, expressive work explores identity through craft, movement and emotion. Inspired by football, dance and her Asian heritage, she creates one-of-a-kind embroidered pieces that tell stories beneath the surface.

Alongside her artistic practice, Nicole is the founder of Baes FC, a grassroots football community for women, trans and non-binary people of Asian heritage. For this collaboration, Nicole has reimagined Japan's iconic 1998 football shirt, drawing inspiration from Japanese craftsmanship, Marugame's heritage and the artistry behind handcrafted udon.

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Photo Credit

  • Bella Galliano Hale
  • Justin Jim
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